> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/ai-solutions/mcp-skills/brand-skills/brand-campaign-performance-scorecard-skill.md).

# Brand Campaign Performance Scorecard Skill

Use this skill to track performance across your various campaigns, including trackable, Product Boost, Creator, and Performance dimensions. It delivers a ranked campaign table with period-over-period comparisons and budget tracking.\
\
For individual partner rankings, use the [Brand Partner Performance Scorecard](/ai-solutions/mcp-skills/brand-skills/brand-partner-performance-scorecard-skill.md) instead. For channel share, use the [Channel and media mix brief](/ai-solutions/mcp-skills/brand-skills/brand-channel-and-media-mix-brief-skill.md) instead.

### Prerequisites

* MCP access enabled on your impact.com Brand account.
* Client connected per [MCP Quick Start](/ai-solutions/mcp-quick-start.md).

### Install the skill

{% file src="/files/gB7zufvxqr2pLFvU6qW7" %}

1. Download or copy the skill package above.
2. Install it in Claude, Cursor, or VS Code using [Install an MCP Skill](/ai-solutions/mcp-skills/install-an-mcp-skill.md).
3. Use this package's frontmatter when the AI client asks for metadata:
   * Name: `Brand campaign performance scorecard`
   * Description: `Build a ranked campaign performance scorecard for an impact.com Brand program from live MCP data. Use to see how Trackable, Product Boost, Creator, or Performance campaigns are doing, ranked and compared to a prior period.`
   * Folder name (Cursor / VS Code): `brand-campaign-performance-scorecard`
4. With impact.com MCP connected, prompt: "Run the campaign performance scorecard for last month."


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