Brand Channel & Media Mix Brief Skill

Use this skill to analyze how your program performance is distributed across different channels, media types, or networks. It generates percentage-based mix tables, period-over-period trends, and concentration callouts to help you evaluate your program's diversity and efficiency.

To see which specific partners are driving your volume, use the Brand Partner Performance Scorecard instead.

Prerequisites

• MCP access enabled on your impact.com Brand account.
• Client connected per MCP Quick Start.

Install the skill

brand-channel-media-mix-brief.md

8KB

Open

1. Download or copy the skill package above.
2. Install it in Claude, Cursor, or VS Code using Install an MCP Skill.
3. Use this package's frontmatter when the AI client asks for metadata:

   • Name: Brand channel / media mix brief
   • Description: Build a channel and media-type mix brief for an impact.com Brand program from live MCP data. Use to see how performance breaks down by channel and media type, compared to a prior period, with concentration risk called out.
   • Folder name (Cursor / VS Code): brand-channel-media-mix-brief
4. With impact.com MCP connected, prompt: "Run the channel and media mix brief for last month."