Brand Cost & Efficiency Brief Skill

Use this skill to evaluate your program's financial return by comparing overall costs and commissions against generated revenue. It delivers a cost-versus-revenue scorecard featuring ROAS-style efficiency ratios, period-over-period trends, and an optional partner efficiency table. To analyze action approvals and reversal rates, use the Brand Action Quality and Reverse Brief instead.

Prerequisites

• MCP access enabled on your impact.com Brand account.
• Client connected per MCP Quick Start.

Install the skill

brand-cost-efficiency-brief.md

8KB

Open

1. Download or copy the skill package above.
2. Install it in Claude, Cursor, or VS Code using Install an MCP Skill.
3. Use this package's frontmatter when the AI client asks for metadata:

   • Name: Brand cost & efficiency brief
   • Description: Build a cost and efficiency brief for an impact.com Brand program from live MCP data. Use for revenue vs cost/commission and a ROAS-style efficiency ratio, compared to a prior period, with an optional partner efficiency table.
   • Folder name (Cursor / VS Code): brand-cost-and-efficiency-brief
4. With impact.com MCP connected, prompt: "Run the cost and efficiency brief for last month."