> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/ai-solutions/mcp-skills/brand-skills/brand-partner-momentum-brief-skill.md).

# Brand Partner Momentum Brief Skill

Use this skill to see which partners in a brand program are winning, rising, slipping, or have gone dark compared to a prior period. The skill delivers a markdown brief that buckets partners into those four groups with clicks/actions/revenue deltas and suggests 3 actions.\
\
For a full ranked partner leaderboard, use the [Brand Partner Performance Scorecard](/ai-solutions/mcp-skills/brand-skills/brand-partner-performance-scorecard-skill.md) instead.

### Prerequisites

* MCP access enabled on your impact.com Brand account.
* Client connected per [MCP Quick Start](/ai-solutions/mcp-quick-start.md).

### Install the skill

{% file src="/files/LPHKcGTJrl9bkdOwe5E0" %}

1. Download or copy the skill package above.
2. Install it in Claude, Cursor, or VS Code using [Install an MCP Skill](/ai-solutions/mcp-skills/install-an-mcp-skill.md).
3. Use this package's frontmatter when the AI client asks for metadata:
   * Name: `Brand partner momentum brief`
   * Description: `Bucket Brand program partners into wins, rising, slipping, and gone-dark from live MCP data. Use for which partners are winning, rising, slipping, or gone dark vs a prior period.`
   * Folder name (Cursor / VS Code): `brand-partner-momentum-brief`
4. With impact.com MCP connected, prompt: "Which partners on \[program] are rising or slipping vs last period?"


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# Agent Instructions
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## Querying This Documentation
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Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:

```
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```

`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
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