Brand QBR Brief Skill

Use this skill to build a leadership-ready quarterly business review for one brand program, comparing the completed quarter against the prior one. It delivers a markdown Quarterly Business Review (QBR) brief with an executive summary, KPI movement vs prior, top-partner concentration, channel mix and quality callouts, and 3 suggestions tied to the data.

For a full ranked partner leaderboard, use the Brand Partner Performance Scorecard instead.

Prerequisites

• MCP access enabled on your impact.com Brand account.
• Client connected per MCP Quick Start.

Install the skill

brand-qbr-brief.md

8KB

Open

1. Download or copy the skill package above.
2. Install it in Claude, Cursor, or VS Code using Install an MCP Skill.
3. Use this package's frontmatter when the AI client asks for metadata:

   • Name: Brand QBR brief
   • Description: Build a leadership QBR brief for one impact.com Brand program from live MCP data. Use for a QBR, quarterly business review, last quarter vs prior, or an executive summary for one program over a named period.
   • Folder name (Cursor / VS Code): brand-qbr-brief
4. With impact.com MCP connected, prompt: "Run a QBR brief for [program] for last quarter."