> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/ai-solutions/mcp-tools/brand-mcp-tools.md). # Brand MCP Tools The impact.com Model Context Protocol (MCP) server exposes the following tools to brand accounts. Each tool below explains what it does, when to use it, and example prompts to try. {% hint style="info" %} **Upgrade your setup**: MCP Skills are available as a direct add-on to help AI agents execute actions on top of your MCP Tools. Learn more about [Brand MCP Skills](/ai-solutions/mcp-skills/brand-skills.md). Using MCP? [Tell us](https://outset.ai/start/e8deff07-d44b-4691-a028-c0b7f7ed9459) which tools and skills you want, and what is getting in the way. {% endhint %} ## **Guidance & support** ### search\_help\_center Searches the impact.com [Help Center](https://help.impact.com/) for how-to and support answers. Ask this tool how to do something in the platform or where to find a specific support article. Results are scoped to your account type and can link directly to the relevant screen in the platform.
Sample tool prompts * How do I set up a tracking link in impact.com? * Where do I add a new payment method to my account? * What are the steps to invite a partner to my program?
### get\_marketing\_guidance Answers strategy and best-practice questions about referral and partnership marketing. Use this tool for marketing advice or program improvements. It tailors guidance to your account type and recommends relevant Partnerships Experience Academy (PXA) training courses.
Sample tool prompts * What's a good commission structure to attract new partners? * How can I get more of my creators to actually post? * Any best practices for launching a referral program from scratch?
## **Analytics & performance** ### query\_performance Retrieves performance analytics for your account, including clicks, actions, and revenue, grouped by dimensions like partner or date. Ask this tool how your account, program, or partners are performing. Your account identity sets the data scope automatically, and you can request specific metrics, breakdowns, and date ranges.
Sample tool prompts * How did my program perform last month: clicks, actions, and revenue? * Show me my top partners by earnings this quarter. * Compare my conversion numbers week over week for the last 30 days.
### get\_website\_metrics Retrieves traffic, engagement, and audience metrics for a given website domain. Use this to evaluate a publisher, partner, or competitor site, or to check how a website is performing. Accepts a website URL and the metrics you're interested in.
Sample tool prompts * How much traffic does [www.dinasoares.com](http://www.dinasoares.com) get? * Pull the audience and engagement metrics for this publisher's site before I approve them. * Is [www.dinasoares.com](http://www.dinasoares.com) bigger than this other review site I'm considering?
### get\_social\_metrics Retrieves follower, engagement, and reach metrics for a social media profile. Use this to evaluate a creator or influencer, or to check how a social account is performing. Accepts the platform and profile handle.
Sample tool prompts * What's the follower count and engagement rate for @dina\_soares on Instagram? * Check this TikTok creator's reach before I sign them. * How is my brand's Instagram account performing?
### investigate\_order\_action Looks up conversion and action-tracking records for a specific order ID within a program. Ask this tool why an order did or didn't convert, why a commission looks missing or wrong, or whether a payable action is ready.
Sample tool prompts * Why didn't order OID-11231 convert? * This order tracked but the commission looks wrong. Can you dig into it? * Is the action for order 10111 payable yet, and if not, why?
## **Action inquiries** {% hint style="info" %} **Requires Action Inquiries access**: These tools are only available on specific impact.com editions or add-ons. [Contact us](https://app.impact.com/support/portal.ihtml?createTicket=true) to upgrade your account and get access. {% endhint %} ### list\_action\_inquiries Lists action inquiries, which are formal requests to investigate whether an action was attributed to the right partner or paid the right amount. Ask this tool about disputed, missing, or incorrectly credited actions, or which inquiries are still unresolved. It's not for listing actions themselves (use `investigate_order_action` for a single order) or for resolving an inquiry. Accepting, declining, and uploading resolutions stay in the platform UI.
Sample tool prompts * Do I have any unresolved action inquiries on my program? * Show me the action inquiries raised against my program this month. * Which inquiries are still Incomplete or aging without resolution?
### get\_action\_inquiry Retrieves one action inquiry by ID (from `list_action_inquiries`), including resolution status, comments, and payout/deadline details. Ask this tool for the details behind a specific inquiry or why it was declined.
Sample tool prompts * Show me details for action inquiry 987654. * Why was action inquiry 987654 declined? * Pull the inquiry tied to order 12345 and summarize the comments.
## **Finance** ### list\_invoices Lists recipient-generated invoices for your account (newest first, 25 per page). You'll see invoices generated for your partners. Optionally filter by created date. Ask this tool for invoice history, unpaid or overdue line items, or totals, but not for current overdue funding or payout eligibility.
Sample tool prompts * Show my invoices from the last 90 days. * Which invoices still have PENDING or OVERDUE line items? * List invoices created since 2026-01-01.
### get\_invoice Retrieves one recipient-generated invoice by invoice number (from `list_invoices`), including line items and per-program breakdown. Ask this tool to open a specific invoice and summarize status, due dates, and totals.
Sample tool prompts * Open invoice RG-12345 and summarize the line items. * Get the details for that unpaid invoice. * What’s on invoice number X: status, due dates, and totals?
### get\_brand\_overdue\_amount Retrieves your account's total overdue fees, broken down into overdue impact.com fees and overdue partner fees. Ask this tool how much you owe or whether you need to add funding.
Sample tool prompts * How much do I currently owe in overdue fees? * Do I need to add funding to my account right now? * Break down my overdue impact.com fees versus overdue partner fees.
## **Recommendations** ### recommend\_partners Retrieves a ranked list of partners recommended for your program, based on category, country, promotional method, and audience-similarity signals. Ask this tool which publishers or creators to discover or recruit. This tool is not for assessing a partner you may already have in mind (use `evaluate_partner_recommendation` for that).
Sample tool prompts * Find me some new partners to recruit for my program. * Which publishers should I be reaching out to in the home & garden space in the US? * Recommend creators whose audience looks like my best-performing partners.
### evaluate\_partner\_recommendation Assesses how well a specific partner fits your program, returning a scored verdict with strengths and concerns. Ask this tool whether to partner with a specific publisher.
Sample tool prompts * Should I partner with Dinah Soares for my program? * Why was Dinah Soares recommended to me? Are they actually a good fit? * Give me a fit assessment for this publisher before I approve them.
### **Partners list** ### list\_partners Lists the partners in your program, with optional filters for account state, program, group, or country. Ask this tool who your partners are, which partners are pending, active, or declined, or for a filtered partner inventory. It's not for performance analytics (use `query_performance`), discovering new partners to recruit (use `recommend_partners`), or approving/declining applications.
Sample tool prompts * List my partners. * Which partners are pending approval on my program? * Show me active partners in the US. * Who is waiting to join our affiliate program? * List declined partner applications from last month.
## **Tasks** ### list\_tasks List tasks for the authenticated account’s program. Ask this tool which tasks are open, overdue, or assigned. Not for creating or updating tasks, or for performance analytics.
Sample tool prompts * What tasks are open on my program? * Show my overdue tasks. * List my partner tasks. * Which tasks are assigned this week?
--- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://integrations.impact.com/ai-solutions/mcp-tools/brand-mcp-tools.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.