> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/brand-api-reference/advocate-api-reference-v1/reference/user-overview.md).

# User Overview

Users are the participants in your program, such as your customer advocates and their referred friends. In other places, a `User` might also be called a `Contact`, `Lead`, or `Participant`. Users are each mapped to one specific account.

The following information is managed at the user level:

* First and last name
* Email address
* Referral code
* Share links
* Custom fields


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