# Ads

The [ad](/brand-api-reference/brand-api-reference-v11/reference/ads/models.md) object represents content used to refer traffic from a partner to one of your properties. Ads can take many forms, including plain text links, banners, videos, syndicated content, etc. All referrals (e.g., impressions and clicks) in impact.com are associated with an ad. Note that a default ad is always created when your program is first created. To view your existing ads in the application, visit your [ads listing screen](https://app.impact.com/secure/advertiser/radius/ads/manage-all-ads-flow.ihtml).


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