Call Data
A unique identifier for your program (formerly known as campaign).
The ID of the Partner or Media Source in impact.com.
The ISO 8601 time when the call event took place.
A unique identifier for the Event Type (Phone_Action_Tracker_ID).
The vendor or client sending the call event data.
The unique session ID from the vendor to identify the call.
The phone number of the originating call.
The destination phone number that received the call.
Total duration (in seconds) of the call.
Actual talk duration (in seconds) of the call.
The unique ID of the ad associated with the call.
The final outcome of the call. Defaults to ANSWER if not provided.
ANSWERPossible values: Country code derived from the incoming phone call. Defaults to US.
Country code derived from the receiver of the incoming phone call. Defaults to US.
First partner-specific value for data points to be reported back.
Second partner-specific value for data points to be reported back.
Third partner-specific value for data points to be reported back.
The ClickId from the landing page URL.
City of the CallerId, as identified by the Call Tracking vendor.
Region of the CallerId, as identified by the Call Tracking vendor.
Zip code of the CallerId, as identified by the Call Tracking vendor.
Indicates whether the caller was recorded as a repeat caller by the Call Tracking vendor.
Landline or Mobile, or empty string if the type is unknown.
Unique URL of the call recording.
Duration in seconds that the call spent in the IVR tree.
List of unique keynames pressed.
Name of the first key that was pressed.
Name of the second key that was pressed.
Name of the third key that was pressed.
Name of the fourth key that was pressed.
Source of the transaction (referring media source).
Whether the caller opted in to receive an SMS promotion.
The user agent of the conversion generator.
The Conversion Event Name.
If there was a sale conversion, the sale amount.
Customer Disposition Code for reference.
Custom name for reporting on Conversion events.
Custom value for reporting on Conversion events.
A unique ID sent from the vendor for the Call and Conversion Event.
Describes the Called Phone Number.
Custom name for reporting on Call events.
Custom value for reporting on Call events.
Successful request
OKSuccessful request
1000100002026-09-10T22:55:32-08:004000180120656565ANSWERExample: ANSWERPossible values: USUSQiiWXOVnrQ3SQHl24jQjyxBGUkmzfJ3i1VHrWM0Santa BarbaraCA9310130Successful request
OKSuccessful request
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