> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/brand-api-reference/brand-api-reference-v11/reference/page-load/models.md).

# Models

## The PageLoadRequest object

```json
{"openapi":"3.1.0","info":{"title":"Brand Page Load API","version":"v11"},"components":{"schemas":{"PageLoadRequest":{"type":"object","required":["CampaignId","EventDate","PageUrl","CustomProfileId"],"properties":{"CampaignId":{"type":"integer","description":"Unique identifier for your program."},"PageUrl":{"type":"string","format":"uri","description":"**Required.** Destination URL that is intercepted by the app.\n\n- If the app open occurs from an impact.com tracking link, send the full tracking link (e.g., `https://mysite.pxf.io/c/1234567/12345/1234?sharedid=abcd`).\n- If the app is opened directly (e.g., not redirected from a URL), do not send any value.\n- If the app open occurs from a non-Impact URL, send the actual URL with `https:` (e.g., `https://www.example.com?name=value`).\n- If the app open occurs using a custom URI scheme, send the full URI (e.g., `app://view?sharedid=abcd`).\n\n**Tip:** When testing clicks and events, append `?impacttest=1` to your `PageUrl`."},"PropertyId":{"type":"integer","description":"**Required for mobile/app opens.** For mobile app opens, this value is the \"System App ID\" of your app in impact.com. Found in Settings → Mobile Apps."},"AppleIfa":{"type":"string","description":"**Required for iOS app opens.** Apple ID for Advertising (IDFA) associated with the mobile device the customer converted on. Used for attribution purposes. Typically only available for iOS in-app conversions."},"GoogAId":{"type":"string","description":"**Required for Android app opens.** Google Advertising ID associated with the mobile device the customer converted on. Used for attribution purposes. Typically only available for Android in-app conversions."},"EventDate":{"type":"string","format":"date-time","description":"ISO 8601 format of the event time."},"ReferringUrl":{"type":"string","format":"uri","description":"URL of the referring website."},"CustomProfileId":{"type":"string","description":"Anonymous user identifier. If CustomProfileId is not provided, please provide at least one of the following identifiers: GoogAId, AndroidId, AppleIfa, AppleIfv, ClickId, or CustomerId."},"CustomerId":{"type":"string","description":"Your unique non-PII customer identifier."},"CustomerEmail":{"type":"string","description":"SHA-1 hashed email address."},"TrackingConsent":{"type":"boolean","description":"User tracking consent status."},"UserAgent":{"type":"string","description":"User agent of the customer, used to provide device reporting. Primarily used for web traffic. See DeviceMfr and DeviceModel for the equivalent for in-app requests."},"AppleIfv":{"type":"string","description":"Apple ID for Vendors (IDFV)."},"IpAddress":{"type":"string","description":"IP address of the customer. The IP address is used to help the system identify fraudulent activity. The IP address can be used for attribution in the case of installs."},"AppName":{"type":"string","description":"Name of the mobile app. Only for mobile events."},"AppPackage":{"type":"string","description":"Package name for the mobile app the user installed. Only for mobile events."},"AppVer":{"type":"string","description":"Version of the mobile app. Only for mobile events."},"DeviceMfr":{"type":"string","description":"Mobile device's manufacturer. impact.com expects this to be passed in a specific format—refer to the code below that needs to be included in your mobile app to capture the value in the appropriate format."},"DeviceModel":{"type":"string","description":"Mobile device's model. impact.com expects this to be passed in a specific format—refer to the code below that needs to be included in your mobile app to capture the value in the appropriate format."}}}}}}
```

## The GatewayTrackingResponse object

```json
{"openapi":"3.1.0","info":{"title":"Brand Page Load API","version":"v11"},"components":{"schemas":{"GatewayTrackingResponse":{"type":"object","properties":{"landingPage":{"type":"string","format":"uri","description":"The final destination URL for routing."},"clickId":{"type":"string","description":"Unique click ID generated by impact.com."},"warnings":{"type":"array","description":"Non-fatal warnings about the request.","items":{"$ref":"#/components/schemas/Issue"}}}},"Issue":{"type":"object","properties":{"field":{"type":"string","description":"The request parameter that caused the message."},"level":{"type":"string","description":"The severity level of the message.","enum":["WARNING","ERROR"]},"message":{"type":"string","description":"A detailed explanation of the issue."}}}}}}
```

## The DirectTrackingResponse object

```json
{"openapi":"3.1.0","info":{"title":"Brand Page Load API","version":"v11"},"components":{"schemas":{"DirectTrackingResponse":{"type":"object","properties":{"clickId":{"type":"string","description":"Unique click ID generated by impact.com."},"sessionStart":{"type":"string","format":"date-time","description":"The timestamp when the user session started."},"warnings":{"type":"array","description":"Non-fatal warnings about the request.","items":{"$ref":"#/components/schemas/Issue"}}}},"Issue":{"type":"object","properties":{"field":{"type":"string","description":"The request parameter that caused the message."},"level":{"type":"string","description":"The severity level of the message.","enum":["WARNING","ERROR"]},"message":{"type":"string","description":"A detailed explanation of the issue."}}}}}}
```

## The WarningResponse object

```json
{"openapi":"3.1.0","info":{"title":"Brand Page Load API","version":"v11"},"components":{"schemas":{"WarningResponse":{"type":"object","properties":{"landingPage":{"type":"string","format":"uri","description":"The final destination URL for routing."},"clickId":{"type":"string","description":"Unique click ID generated by impact.com."},"warnings":{"type":"array","description":"Non-fatal warnings about the request.","items":{"$ref":"#/components/schemas/Issue"}}}},"Issue":{"type":"object","properties":{"field":{"type":"string","description":"The request parameter that caused the message."},"level":{"type":"string","description":"The severity level of the message.","enum":["WARNING","ERROR"]},"message":{"type":"string","description":"A detailed explanation of the issue."}}}}}}
```

## The ErrorResponse object

```json
{"openapi":"3.1.0","info":{"title":"Brand Page Load API","version":"v11"},"components":{"schemas":{"ErrorResponse":{"type":"object","properties":{"errors":{"type":"array","description":"Errors that prevented the request from succeeding.","items":{"$ref":"#/components/schemas/Issue"}},"warnings":{"type":"array","description":"Non-fatal warnings about the request.","items":{"$ref":"#/components/schemas/Issue"}}}},"Issue":{"type":"object","properties":{"field":{"type":"string","description":"The request parameter that caused the message."},"level":{"type":"string","description":"The severity level of the message.","enum":["WARNING","ERROR"]},"message":{"type":"string","description":"A detailed explanation of the issue."}}}}}}
```

## The Issue object

```json
{"openapi":"3.1.0","info":{"title":"Brand Page Load API","version":"v11"},"components":{"schemas":{"Issue":{"type":"object","properties":{"field":{"type":"string","description":"The request parameter that caused the message."},"level":{"type":"string","description":"The severity level of the message.","enum":["WARNING","ERROR"]},"message":{"type":"string","description":"A detailed explanation of the issue."}}}}}}
```


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