Conversions

The Conversions API allows you to submit events that you would like to report on and potentially pay partners for. There are many types of conversions, with the usual examples being sales, leads, and subscriptions. Conversions may include item-level data. For instance, if you are tracking a sale you may want to include each item purchased (e.g. 2 lego sets at $40 USD each and 1 doll at $6.99 USD).

Once a conversion is attributed to a source and a payout is determined it is then considered an Action. See the Actions API for more details on attributed conversions.

Submitting conversion data

When submitting conversion data via this API, first decide if this submission method is right for you:

Submit a manual, one-time file with no coding	​Email batch processing or upload file via FTP​
Set up automated conversion reporting	​Conversions / Actions API or pull file via FTP