# Routing Rules *Routing Rules* control where traffic is sent when they click on a link and are not immediately directed to the hyperlinked destination. Traffic can be *redirected* to another web page, *blocked* from viewing a certain site, or can experience an *interstitial* web page between the referring page and the landing page. Use the [impact.com web app](https://app.impact.com/secure/advertiser/tracking-settings/manage-block-redirect-rules-flow.ihtml) to create, manage, and archive your routing rules. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://integrations.impact.com/brand-api-reference/brand-api-reference-v13/reference/routing-rules.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.