# Conversions

#### What is a conversion?

The Conversions API lets you submit events you want to measure and use for partner payouts. Common conversion types include sales, leads, and subscriptions. Conversions can include item-level data. For example, a sale can include each purchased item, such as 2 toy sets at $40 USD each and 1 doll at $6.99 USD.

Once impact.com attributes a conversion and calculates a payout, it becomes an action. See the [Actions](/brand-api-reference/brand-api-reference-v13/reference/actions.md) API for more details.

#### Submitting conversion data

When submitting conversion data via this API, first decide if this submission method is right for you:

| If you want to...                             | Use this method...                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| --------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Submit a manual, one-time file with no coding | ​[Email](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data#email-file-to-system-smtp-server) batch processing or [upload file via FTP](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data#upload-file-to-system-ftp-server)                                                                                            |
| Set up automated conversion reporting         | ​[Conversions](https://integrations.impact.com/impact-brand/reference/submit-a-conversion) API, [push file via FTP](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data#upload-file-to-system-ftp-server), or [pull file via FTP](https://help.impact.com/brand/what-would-you-like-to-learn-about/platform-features/submit-and-modify-conversion-data/submit-conversion-data/batch-submit-conversion-data#pull-file-from-your-own-ftp-server) |


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