> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/brand-api-reference/reference/conversions.md).

# Conversions

#### What is a conversion?

The Conversions API lets you submit events you want to measure and use for partner payouts. Common conversion types include sales, leads, and subscriptions. Conversions can include item-level data. For example, a sale can include each purchased item, such as 2 toy sets at $40 USD each and 1 doll at $6.99 USD.

Once impact.com attributes a conversion and calculates a payout, it becomes an action. See the [Actions](/brand-api-reference/brand-api-reference-v13/reference/actions.md) API for more details.

#### Submit conversion data

When submitting conversion data via this API, first decide if this submission method is right for you:


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