Conversion Paths overview

Conversion paths are the steps a consumer takes from when they first interact with a partner's marketing efforts to when they perform the final action, like a purchase or app install. These insights can be used to learn more about how partners interact with consumers, where partners' strengths lie in a conversion path, and more. To utilize this endpoint, you will need to have Optimize set up, as each Optimize model is created uniquely for you. To learn more about Optimize, reach out to your CSM or contact support. You can also read about the attribution models offers.

You will need to reach out to your CSM or contact support to retrieve ModelIds. You will need each attribution model's unique ModelId to retrieve the conversion paths in that attribution model.