# Branch Metrics for Advocate Branch Metrics is a free mobile attribution platform. Advocate integrates with Branch Metrics to provide a better user experience, additional attribution and personalization, and more robust analytics by using Branch's deep links. ## Key Features * Improve all aspects of your mobile app referral experience—downloading, installing, and sharing. * Seamlessly direct referred friends on mobile to download your app. * Automatically generated App Links (for Android) and Universal Links (for iOS). * Track referred friends through the app store using Branch Deep Linking data. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://integrations.impact.com/integration-guides/for-brands/advocate/mobile-options-for-advocate/branch-metrics-for-advocate.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.