# Integrate with Adjust

impact.com can integrate with Adjust to receive attribution and in-app event data through automated callbacks.

### How it works

* In the Adjust platform, you’ll add the impact.com integration module to your app configuration, which enables the standard callbacks — *Install* and *App Open* events. Additional callbacks can be configured to suit your use case.
* Once integrated, you'll generate an Adjust *Tracker URL* (or *Measurement URL*), append a necessary query string parameter, then set it as your mobile app(s)'s *Download URL* in the impact.com platform.
* From there, you'll be able to test the integration with a test ad that will forward a user to your app's Adjust link. Events that you've configured in the integration and occur in your app will appear as *Actions* in the impact.com platform.

## Enable the integration

***

impact.com is an *integrated module partner* within the Adjust platform. The instruction set below will enable the integration, which sends *App Installs* and *App Opens* by default.

1. In the Adjust dashboard, navigate to the **Apps** screen.
2. Find your app on the page and select **^ \[Options Caret]**.
3. Select **Partner Setup** on the app tile.
4. In the Partner Setup slide-out, select **Add Partners**.
5. Use the search bar to search for `impact`.
6. Next to the *Impact* (or *Impact Radius*) option, select ![](/files/gbGEaKuAkSekAQcCkyV2) to add.
7. Add your impact.com account information:

| Field                   | Description                                                                                                                                                                                                                                                                                                                  |
| ----------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **App ID**              | Input the impact.com *System App ID* of your mobile app (In the impact.com app, from the top navigation bar, select ![](/files/UDyrrRTGbHJFFllCZxyw) **\[User profile] → Settings →** [**Mobile Apps**](https://app.impact.com/secure/advertiser/tracking-settings/mobileapps/view-mobile-apps-flow.ihtml)).                 |
| **Account SID**         | Input your impact.com account’s API Account SID case-sensitive value (In the impact.com app, from the top navigation bar, select ![](/files/UDyrrRTGbHJFFllCZxyw) **\[User profile] → Settings →** [**API**](https://app.impact.com/secure/advertiser/api/fr/api-access-tokens-ui.ihtml#sortBy=CREATED_ON\&sortOrder=DESC)). |
| **Authorization Token** | Input your impact.com account’s API case-sensitive Auth Token value (In the impact.com app, from the top navigation bar, select ![](/files/UDyrrRTGbHJFFllCZxyw) **\[User profile] → Settings →** [**API**](https://app.impact.com/secure/advertiser/api/fr/api-access-tokens-ui.ihtml#sortBy=CREATED_ON\&sortOrder=DESC)).  |

8. Select **Save**.

### Additional forwarding options

{% hint style="success" %}
**Note:** These are advanced options that may require impact.com Technical Support to verify — for assistance with configuring these options, learn how to [get help and support.](https://help.impact.com/en/support/solutions/articles/48001232402)
{% endhint %}

There are three toggles for additional callbacks that impact.com can receive:

* **Revenue Forwarding** — forwards in-app revenue amounts and revenue event data to impact.com.
* **Parameter Forwarding** – forwards Adjust partner parameters that collect custom data points to mapped impact.com parameters. See *Parameter mapping* below.
* **Session Forwarding** — forwards in-app session information to impact.com; disabled by default due to usually high volume of sessions recorded for an app.

#### Event Linking

If you want to send in-app events (e.g., *Sale*, *Lead*, etc.), configure these in the Event Linking section. Each event in Adjust must match a specific *Event Code* you’ve configured for your mobile app in impact.com.

For example, if you're tracking in-app sales, `EVENT-REVENUE` can be set to the case-sensitive value of the Event Code for an *In-app Sale* that you’ve configured for your mobile app(s) in impact.com (e.g., `PURCHASE`)

#### Parameter mapping

Refer to the linked resource below for the list of parameters that impact.com retrieves from Adjust in a callback. If you have custom values outside of this list you want to send to impact.com, these can be mapped here (e.g., `SomeCustomString` from your app could be mapped to `Text1` on the impact.com side and could be configured as a condition for payouts and appear in your impact.com reports).

See the [list of all parameters forwarded to impact.com ](https://help.adjust.com/en/integrated-partners/impact?src=search#list-of-all-parameters-forwarded)in the Adjust Help Center.

## Create Tracker URLs

***

If you have more than one app, repeat this process for both apps.

1. In your Adjust dashboard, find your app’s tile and select **Tracker URLs**.
2. In the modal, select **New Tracker**.
3. For Tracker Name, input a sensible value like `Impact`.
4. Select **Quick Create**.
5. Once created, copy the **Click URL**.
6. Append the following query string parameter to the link:
   * `impactradius_click_id={clickid}`

## Configure mobile apps

***

This section assumes you’ve already set up an app. See [Mobile App Tracking Explained](https://help.impact.com/en/support/solutions/articles/48001236137-mobile-app-tracking-explained) in the impact.com Help Center for details on configuring a mobile app.

### Update Download URL

If you have more than one app, repeat this process for both apps.

1. In the impact.com platform, from the top navigation bar, select ![](/files/UDyrrRTGbHJFFllCZxyw) **\[User profile] → Settings**.
2. In the right column, select [**Mobile Apps**](https://app.impact.com/secure/advertiser/tracking-settings/mobileapps/view-mobile-apps-flow.ihtml?).
3. In the list, find the mobile app that you want to modify and select ![](https://res.cloudinary.com/product-enablement/image/upload/v1768910844/Accessibility%20Icons/More_vNext.svg) **\[More] → View/Edit**.
4. Find the Download URL line item and **paste in the Tracker/Measurement URL** from Adjust, and make sure to append the following required query string parameter:
   * `adgroup={sharedid}&campaign={irpid}&creative={iradid}&impactradius_click_id={clickid}`

### Manage Event Codes

For each additional in-app event you’re tracking, you’ll need to configure it as an Event Code for your mobile app. Once added, this will make the event payable to partners.

1. In the impact.com platform, from the top navigation bar, select ![](/files/UDyrrRTGbHJFFllCZxyw) **\[User profile] → Settings**.
2. In the right column under the *Tracking* section, select [**Mobile Apps**](https://app.impact.com/secure/advertiser/tracking-settings/mobileapps/view-mobile-apps-flow.ihtml?1).
3. In the list, find the mobile app that you want to modify and select ![](https://res.cloudinary.com/product-enablement/image/upload/v1768910844/Accessibility%20Icons/More_vNext.svg) **\[More] → Manage Event**.
4. In the top-right corner of the screen, select **Add Event**.
5. Find the *In-App Events* line item and select ![](/files/gbGEaKuAkSekAQcCkyV2) **Add Another Event**.
6. Enter the following information:
   * **Event Display Name** — this is simply a name for this event that will appear in the impact.com platform.
   * **Event Code** — Enter the **Event Code** for this event - it must be exactly as it appears on the *Event Linking* screen within the Impact Module.
   * **Crediting Rule** — select **Install** if you are looking to add an `INSTALL` Event Code, or select **Last Click** if you are looking to track the source of the last referring click to your app.
7. Select ![](/files/gbGEaKuAkSekAQcCkyV2) **Add Another Event** to add another, otherwise select **Save**.

<div data-with-frame="true"><figure><img src="/files/Jmz4u4Zf3luivYTBm4lG" alt="" width="425"><figcaption></figcaption></figure></div>

## Other Resources

***

See the [Set up Impact](https://help.adjust.com/en/integrated-partners/impact) article in the Adjust Help Center for additional documentation on this integration.


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