For the complete documentation index, see llms.txt. This page is also available as Markdown.

Social Stat Reference

impact.com maps each social platform's native API fields to a standardized set of creator post metrics. This page is your reference for which metrics are available per platform and the exact API fields impact.com uses to retrieve them. impact.com's Social Services retrieves each metric from the social provider's API, then transforms it into a standardized field. The tables below show the provider's source field.

What this page covers:

How it works

1

A creator connects their social account

When a creator joins your program, they connect their social accounts to impact.com. This grants impact.com read-only access to their post-level data through each platform's API.

2

impact.com retrieves post-level stats

After a creator publishes content, impact.com calls the platform's API to retrieve stats for that post — comments, likes, views, and more — using the API fields listed in this reference.

3

Stats map to standardized metric names

Each platform uses different field names for similar concepts. impact.com translates these into a common set of metric names so you can compare performance across platforms in one place.

Metric availability

This table shows which platforms support each metric.

Metric
Instagram Post
Instagram Reel
Instagram Story
TikTok Video
YouTube Video
Facebook Post
Pinterest Pin
Twitch Video
Twitter / X Post

comments

engagements

impressions

likes

reaches

shares

views

Availability: Some metrics in the table above (such as engagements) are not yet available for all platforms. This page is updated as support expands.

Metric definitions

Expand each metric to see the API field impact.com uses per platform and the platform's definition of that field.

comments

Number of comments on the content.

Platform
Source API Field
Definition

Instagram Post

comments_count

Number of comments on the media object.

Instagram Reel

comments_count

Number of comments on the media object.

Instagram Story

Not supported

Not available on Instagram Stories.

TikTok Video

comment_count

Total number of comments on the video.

YouTube Video

statistics.commentCount

The number of comments for the video.

Facebook Post

comments.summary.total_count

Total number of people who commented.

Pinterest Pin

lifetime_metrics.comment

Number of comments on the pin.

Twitch Video

Not supported

Not available for Twitch videos.

Twitter / X Post

public_metrics.reply_count

Count of replies to the post.

engagements

Aggregate interaction count (likes, comments, shares, and saves) for the content.

Platform
Source API Field
Definition

Instagram Post

total_interactions

Likes, saves, comments, and shares, minus unlikes, unsaves, and deleted comments.

Instagram Reel

total_interactions

Likes, saves, comments, and shares, minus unlikes, unsaves, and deleted comments.

Instagram Story

total_interactions

Likes, saves, comments, and shares, minus unlikes, unsaves, and deleted comments.

TikTok Video

engagement_count

Number of likes, comments, and shares combined.

YouTube Video

Not supported

Not available for YouTube videos.

Facebook Post

Not supported

Not available for Facebook Posts.

Pinterest Pin

Not supported

Not available for Pinterest Pins.

Twitch Video

view_count

Not available for Twitch videos.

Twitter / X Post

Not supported

Not available for Twitter / X posts.

impressions

Total number of times the content was displayed, including repeat views by the same user.

Platform
Source API Field
Definition

Instagram Post

views

Total number of times the media has been seen.

Instagram Reel

views

Total number of times the media has been seen.

Instagram Story

views

Total number of times the media has been seen.

TikTok Video

view_count

Number of times someone started playing the video. Replays are not counted.

YouTube Video

statistics.viewCount

Total number of times the video has been viewed.

Facebook Post

views

Number of times the post entered a person's screen.

Pinterest Pin

lifetime_metrics.impression

Number of times the pin was shown on screen.

Twitch Video

view_count

Number of times users have watched the video.

Twitter / X Post

public_metrics.impression_count

Number of times the post has been viewed, not unique by user.

Instagram: impressions and views both read from the same API field (views), so the values are identical for all Instagram content types.

likes

Number of likes, or equivalent positive reactions, on the content.

Platform
Source API Field
Definition

Instagram Post

likes

Number of likes on the media object.

Instagram Reel

likes

Number of likes on the media object.

Instagram Story

Not supported

Not available on Instagram Stories.

TikTok Video

likes

Number of likes on the video.

YouTube Video

statistics.likeCount

Number of users who indicated they liked the video.

Facebook Post

post_reactions_like_total

Total "like" reactions on the post.

Pinterest Pin

Not supported

Not available for Pinterest Pins.

Twitch Video

Not supported

Not available for Twitch videos.

Twitter / X Post

public_metrics.like_count

Count of likes, including organic and paid contexts.

reaches

Number of unique users who have seen the content at least once. Unlike impressions, reaches counts each user only once, regardless of how many times they viewed the content.

Platform
Source API Field
Definition

Instagram Post

reach

Number of unique Instagram users who have seen the post at least once.

Instagram Reel

reach

Number of unique Instagram users who have seen the reel at least once.

Instagram Story

reach

Number of unique Instagram users who have seen the story at least once.

TikTok Video

Not supported

Not available for TikTok videos.

YouTube Video

Not supported

Not available for YouTube videos.

Facebook Post

post_impressions_unique

Number of people who had the post enter their screen.

Pinterest Pin

Not supported

Not available for Pinterest Pins.

Twitch Video

Not supported

Not available for Twitch videos.

Twitter / X Post

Not supported

Not available for Twitter / X posts.

Facebook: The post_impressions_unique value is an estimate provided by Facebook, not an exact count.

shares

Number of times the content has been shared or reposted by other users.

Platform
Source API Field
Definition

Instagram Post

shares

Number of shares of the post.

Instagram Reel

shares

Number of shares of the reel.

Instagram Story

shares

Number of shares of the story.

TikTok Video

share_count

Number of shares of the video.

YouTube Video

Not supported

Not available for YouTube videos.

Facebook Post

shares.count

Number of times the post has been shared.

Pinterest Pin

Not supported

Not available for Pinterest Pins.

Twitch Video

Not supported

Not available for Twitch videos.

Twitter / X Post

retweet_count

Number of times the post has been reposted.

views

Total number of times the content has been viewed, using each platform's native view count definition.

Platform
Source API Field
Definition

Instagram Post

views

Total number of times the media has been seen.

Instagram Reel

views

Total number of times the media has been seen.

Instagram Story

views

Total number of times the media has been seen.

TikTok Video

view_count

Number of times someone started playing the video. Replays are not counted.

YouTube Video

statistics.viewCount

Total number of times the video has been viewed.

Facebook Post

Not supported

Not available for Facebook Posts.

Pinterest Pin

VIDEO_MRC_VIEW

Number of times the pin video was watched.

Twitch Video

view_count

Number of times users have watched the video.

Twitter / X Post

public_metrics.view_count

Number of times the video in the post has been viewed, aggregated across all posts that share the same video.

Instagram: impressions and views both read from the same API field (views), so the values are identical for all Instagram content types.


Platform API documentation

impact.com retrieves social metrics directly from each platform's official API. Refer to the links below for complete field specifications.

Platform
API Documentation

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