> For the complete documentation index, see [llms.txt](https://integrations.impact.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://integrations.impact.com/integration-guides/for-brands/tracking-integrations/api-online-sale/send-conversions-with-consent-mode.md).

# Send Conversions with Consent Mode

{% hint style="success" %}
**Note:** This guide continues from [Integrate Consent Mode on impact.com](/integration-guides/for-brands/tracking-integrations/integrate-consent-mode-on-impact.com.md). Complete that guide first, then follow the steps below to send conversions. 
{% endhint %}

If your site uses Consent Mode, follow these steps when reporting conversions via the API.

{% stepper %}
{% step %}

### Include first-party identifiers

Include any relevant first-party identifiers. 

* For example, if you specified `CustomProfileId` in the Universal Tracking Tag (UTT)'s `identify` call, send the `CustomProfileId` with the conversion event.
* If you're using the [Page Load API](/brand-api-reference/reference/page-load/page-load.md) instead of the UTT, pass `TrackingConsent` on your `PageLoad` calls, and send the same `CustomProfileId` with the conversion event.
  {% endstep %}

{% step %}

### Send the click ID once consent is granted

After the user provides consent, use `generateClickId` to obtain an encoded first-party user identifier on your pages. Send this parameter with the conversion event. 

{% tabs %}
{% tab title="JavaScript" %}

```javascript
<script>
  ire("generateClickId", function(click_id) {
    console.log(click_id);
  });
</script>
```

{% endtab %}
{% endtabs %}
{% endstep %}

{% step %}

### Handle loyalty and rewards conversions

In this step, handle loyalty or rewards conversions when the user has not provided consent.&#x20;

* Send all conversion events for users referred by loyalty or rewards partners along with the relevant identifiers, even if the user hasn't provided consent.&#x20;
* To identify such conversions, check for the `impact-loyalty` localStorage object, or store an identifier when the user's initial navigation contains the `im_rewards=1` flag in the landing page URL query string.
  {% endstep %}

{% step %}

### Send conversions without consent

Now, send all conversion events even when consent is not provided.&#x20;

* This is necessary to accurately assess partner referral impact. For non-consented users, exclude personally identifiable information (PII) such as customer IDs, emails, and click IDs from the event data.
  {% endstep %}
  {% endstepper %}

## Additional resources

* [Integrate Consent Mode on impact.com](/integration-guides/for-brands/tracking-integrations/integrate-consent-mode-on-impact.com.md): The full UTT setup and consent lifecycle this guide builds on.
* [Page Load API Reference](/brand-api-reference/reference/page-load/page-load.md): Reference for capturing referrals with `TrackingConsent` if you're not using the UTT.
* [API (Online Sale) Implementation](/integration-guides/for-brands/tracking-integrations/api-online-sale/implementation.md): Walks through the base Conversions endpoint setup that this guide extends with consent handling.
* [Ensure GDPR Compliance Using Consent Mode](https://help.impact.com/brand/what-would-you-like-to-learn-about/account-administration/program-settings/tracking-settings/ensure-gdpr-compliance-using-consent-mode): Background on why and when Consent Mode is required.


---

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