# Introduction JavaScript tracking is a method of tracking and reporting online sale conversions to impact.com. It consists of a few JavaScript code snippets placed on your site, usually with a tag manager, or manually within the HTML documents of your site. These tags work together to identify customers across your site, track conversions, and report order (and item) data. ## How it works * The **Universal Tracking Tag (UTT)** is a minified script placed within the global `` HTML element of your site, and runs on every page. * The `identify` function is placed within the `` HTML element on every page of your site. It uses dynamic identifiers and cookies on your site to identify visitors. * The `trackConversion` function is a small JavaScript function placed in the `` HTML element of your site's confirmation page (i.e., "Order Confirmed" or "Thank You" page) that is dynamically populated with the customer's identifiers and information about their order, which is then sent to impact.com. The UTT needs to load first globally across your site before calling one of the other functions. The functions should be prioritized to load as soon as possible on your site for the most accurate tracking. {% hint style="warning" %} **Important:** This integration **requires a skilled web developer** comfortable with JavaScript, HTML, tag managers, and browser developer tools to configure, install, and test. {% endhint %} ## What to expect At a high level, the integration is split into two parts: 1. Install the impact.com UTT and functions onto your site. 2. Complete end-to-end testing to confirm your implementation is working correctly. ## Check before integrating impact.com will complete several integration steps on your behalf. Check with your implementation engineer to ensure that the following configuration steps have been completed: *Event Type*, *Gateway Tracking*, *General Tracking*. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://integrations.impact.com/integration-guides/for-brands/tracking-integrations/javascript-tag-utt/introduction.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.