Webhooks

Event Notification Postbacks are standard HTTP notifications that can notify you when an action, click, or other event occurs. Event Postbacks can be configured to feed event data into your internal reporting systems, giving an up-to-date view of your events.

View Event Notification Postbacks

1. From the top navigation bar, select[Menu] → Settings.
2. Under Technical, select Event Notifications.

Enable Event Postbacks

The instructions below will help you configure the five types of Event Postbacks.

• Action Lifecycle Events will issue an HTTP request to a specified URL (and any included parameters) when an action is tracked, modified, or reversed.
• Tracking Value Request Events will issue an HTTP request to a specified URL (and any included parameters) when tracking requests are created.
• Action Clearing Events will issue an HTTP request to a specified URL (and any included parameters) when actions are cleared.
• Action Inquiry Events will issue an HTTP request to a specified URL (and any included parameters) when action inquiries are created or resolved.
• Job Completion Events will issue an HTTP request to a specified URL (and any additional parameters) when a job has been completed for a Report Export or Click Export.

1. From the Event Notification Postbacks screen, hover over the heading you want to enable and select [Edit] on the right side.
2. Add the URL that impact.com should use for Event Postbacks, along with any optional parameters in the URL. Refer to the section below for a full list of these parameters and an example URL (for the GET method).
3. Using the HTTP Method: GET is the recommended option, as optional parameters can be passed directly in the URL. Select POST if instead your system requires impact.com to submit the data in a request body.

   • If you use the POST method, select the Body Format from the radio dials.
4. Select Save to complete the process.

Note: Step 3 does not apply to Action Inquiry Events—the query strings are selected using checkboxes instead.