# Ads *Ads* are the brand advertisements used to drive actions for a brand and earn payouts. *Ads* can be purely text (such as just a link), or can consist of some type of creative (e.g, a banner image, video, audio, etc.) with an embedded impact.com tracking link. All *Ads* have a tracking link unique to your partner account that will credit you with an action if a payable event occurs (such as a customer converting). The code (or tracking link) for an ad is usually placed on your media properties (e..g, website, social media, etc.). The API enables you to retrieve an ad, retrieve its code or tracking link, and list all ads available to you. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://integrations.impact.com/partner-api-reference/reference/ads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.