The records object holds all of the data for a given line item in a report. When you run a report, the API returns a Records array, with each records object representing a separate line item.
To learn about each attribute found in a report records object, you will also need to retrieve report metadata for it.
{
"Campaign": "Demand Side Partner Program 1",
"campaign_id": "13413",
"Id": "13413",
"Media": "1",
"Imps": "0",
"raw_clicks": "",
"Clicks": "18423",
"Calls": "0",
"Answered": "",
"Sales": "",
"Leads": "",
"Dataposts": "",
"Two_Tiers": "",
"Converted_Calls": "",
"Other_Actions": "",
"Mobile_Installs": "",
"Other_Mobile_Actions": "",
"Actions": "10543",
"Bonuses": "0",
"Sale_Amount": "2082577.610000000000000000",
"Sale_Revenue": "",
"Datapost_Sale_Amount": "",
"Call_Sale_Amount": "",
"Sale_Cost": "",
"Lead_Cost": "",
"Datapost_Cost": "",
"Other_Cost": "",
"Two_Tier_Cost": "",
"Call_Cost": "",
"CPC_Deal_Cost": "323.860000000000000000",
"Mobile_Install_Cost": "",
"Other_Mobile_Cost": "",
"Action_Cost": "72583.930000000000000000",
"Bonus_Cost": "0E-18",
"Total_Cost": "72907.790000000000000000",
"Client_Cost": "",
"AOV": "",
"Sale_CR": "",
"Lead_CR": "",
"Sale_CPA": "",
"Lead_CPA": "",
"CPC": "3.9398539868642457797319"
},
