The records object holds all of the data for a given line item in a report. When you run a report, the API returns a Records array, with each records object representing a separate line item.

To learn about each attribute found in a report records object, you will also need to retrieve report metadata for it.

{
  "Campaign": "Demand Side Partner Program 1",
  "campaign_id": "13413",
  "Id": "13413",
  "Media": "1",
  "Imps": "0",
  "raw_clicks": "",
  "Clicks": "18423",
  "Calls": "0",
  "Answered": "",
  "Sales": "",
  "Leads": "",
  "Dataposts": "",
  "Two_Tiers": "",
  "Converted_Calls": "",
  "Other_Actions": "",
  "Mobile_Installs": "",
  "Other_Mobile_Actions": "",
  "Actions": "10543",
  "Bonuses": "0",
  "Sale_Amount": "2082577.610000000000000000",
  "Sale_Revenue": "",
  "Datapost_Sale_Amount": "",
  "Call_Sale_Amount": "",
  "Sale_Cost": "",
  "Lead_Cost": "",
  "Datapost_Cost": "",
  "Other_Cost": "",
  "Two_Tier_Cost": "",
  "Call_Cost": "",
  "CPC_Deal_Cost": "323.860000000000000000",
  "Mobile_Install_Cost": "",
  "Other_Mobile_Cost": "",
  "Action_Cost": "72583.930000000000000000",
  "Bonus_Cost": "0E-18",
  "Total_Cost": "72907.790000000000000000",
  "Client_Cost": "",
  "AOV": "",
  "Sale_CR": "",
  "Lead_CR": "",
  "Sale_CPA": "",
  "Lead_CPA": "",
  "CPC": "3.9398539868642457797319"
},