Actions overview

The action object represents a conversion event that has been credited to you and is eligible for a payout. The actions object itself contains three main types of information:

  1. Details about the conversion event itself (e.g., OrderId)
  2. Details about the winning click (e.g., AdId)
  3. Details about the payout calculated by the impact.com system (e.g., Payout)

An action may contain 1 or more items. Items within an action typically represent individual products that are a part of the conversion event. For instance, if you referred traffic for a retail sale, the items could be each type of product purchased by the customer. If you referred traffic for subscriptions, the item could represent the subscription level a customer signed up for.