Ads are the brand advertisements used to drive actions for a brand and earn payouts. Ads can be purely text (such as just a link), or can consist of some type of creative (e.g, a banner image, video, audio, etc.) with an embedded impact.com tracking link. All Ads have a tracking link unique to your partner account that will credit you with an action if a payable event occurs (such as a customer converting).
The code (or tracking link) for an ad is usually placed on your media properties (e..g, website, social media, etc.). The API enables you to retrieve an ad, retrieve its code or tracking link, and list all ads available to you.