Call Conversion Data

Conversion data reference

Parameter name	Format	Requirement	Description
`CampaignId`	INTEGER	Required	Unique identifier for the campaign (or program) that the call conversion is associated with.
`MediaId`	INTEGER	Required	Unique identifier for the partner or media source.
`EventDate`	DATETIME (ISO 8601)	Required	ISO 8601 format of the date and time when the call conversion event occurred.
`ActionTrackerId`	INTEGER	Required	Unique identifier for the action tracker (i.e., event type) that's tracking the phone call.
`CallProvider`	STRING	Required	The vendor or client who is sending the call event data
`CallSessionId`	STRING	Required	A unique session ID that the vendor or client uses to identify the call.
`CallerId`	STRING	Required	The phone number of the originating call, used to match the final conversion.
`CalledPhoneNumber`	STRING	Required	The destination phone number or the phone number that received the call.
`CallDuration`	STRING	Required	Total duration (in seconds) of the call.
`TalkDuration`	STRING	Required	Actual talk duration (in seconds) of the call.
`AdId`	INTEGER	Optional	Unique identifier for the ad associated with the call conversion.
`CallStatus`	STRING	Optional	This value indicates the final outcome of the call. If the field is not present in request, we make it `ANSWER` by default. Valid values are: `UNKNOWN_CALLERID`, `FAILURE`, `CONGESTION`, `INCOMPLETE`, `CANCEL`, `IVR_DROPOFF`, `NO_TRANSFER_ATTEMPT`, `ANSWER`
`CallerPhoneNumberCountry`	STRING	Optional	Two-digit country code for the originating phone number (ISO 3166 alpha-2). When NULL, defaults to US.
`CalledPhoneNumberCountry`	STRING	Optional	Two-digit country code for the called phone number (ISO 3166 alpha-2). When NULL, defaults to US.
`SubId1`	STRING	Optional	This value is specific and only available to the media partner. This is the placeholder where Media Partner can add data points that they want impact.com to report back to them.
`SubId2`	STRING	Optional	This value is specific and only available to the media partner. This is the placeholder where Media Partner can add data points that they want impact.com to report back to them.
`SubId3`	STRING	Optional	This value is specific and only available to the media partner. This is the placeholder where Media Partner can add data points that they want impact.com to report back to them.
`ClickId`	STRING	Optional	Unique case-sensitive identifier generated by impact.com of a referring click, used to construct a consumer journey.
`Country`	STRING	Optional	Country of the CallerId - as identified by the call tracking vendor.
`City`	STRING	Optional	City of the CallerId - as identified by the call tracking vendor.
`Region`	STRING	Optional	Region of the CallerId - as identified by the call tracking vendor.
`Zip`	INTEGER	Optional	Zip of the CallerId - As identified by the call tracking vendor.
`RepeatCaller`	STRING	Optional	Repeat vs New call to indicate whether the caller was recorded as a repeat caller by the call tracking vendor.
`PhoneType`	STRING	Optional	The type of phone (i.e., landline, mobile).
`CallRecording`	STRING	Optional	Unique URL of the call recording.
`IvrDuration`	STRING	Optional	Duration in seconds that the call spent in the IVR tree.
`Keypresses`	STRING	Optional	List of unique keynames that were pressed during the call.
`Key1`	STRING	Optional	Name of the first key that was pressed.
`Key2`	STRING	Optional	Name of the second key that was pressed.
`Key3`	STRING	Optional	Name of the third key that was pressed.
`Key4`	STRING	Optional	Name of the fourth key that was pressed.
`TrafficSource`	STRING	Optional	Source of the transaction (referring media source).
`OptInSms`	STRING	Optional	Whether the caller opted in to receive an SMS promotion.
`UserAgent`	STRING	Optional	The user agent of the conversion generator.
`DispositionName`	STRING	Optional	The Conversion Event Name.
`SaleAmount`	CURRENCY	Optional	If Sale Conversion, Sale Amount
`ReferenceId`	STRING	Optional	Customer Disposition Code for reference.
`CustomConversionEvent1Name`	STRING	Optional	Custom name for reporting on conversion events
`CustomConversionEvent2Name`	STRING	Optional	Custom name for reporting on conversion events
`CustomConversionEvent3Name`	STRING	Optional	Custom name for reporting on conversion events
`CustomConversionEvent1Value`	STRING	Optional	Custom value for reporting on conversion events
`CustomConversionEvent2Value`	STRING	Optional	Custom value for reporting on conversion events
`CustomConversionEvent3Value`	STRING	Optional	Custom value for reporting on conversion events
`VendorEventId`	STRING	Optional	Will be unique for call event and unique for the conversion event.
`PromoNumberDescription`	STRING	Optional	Describes the called phone number
`CustomCallEvent1Name`	STRING	Optional	Custom name for reporting on call events
`CustomCallEvent2Name`	STRING	Optional	Custom name for reporting on call events
`CustomCallEvent3Name`	STRING	Optional	Custom name for reporting on call events
`CustomCallEvent1Value`	STRING	Optional	Custom value for reporting on call events
`CustomCallEvent2Value`	STRING	Optional	Custom value for reporting on call events
`CustomCallEvent3Value`	STRING	Optional	Custom value for reporting on call events