If you’re using Branch to manage links & routing to your app(s), you can integrate it with impact.com to track, report, and pay out on various events.

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Note

This article covers the Integration with Branch for a Performance Program. Learn more about how to Integrate with Branch for your Advocate Program.

How it works

• In the Branch dashboard, you’ll add impact.com as an Ad Partner to your account, which enables the standard postbacks. Additional postbacks can be configured to suit your use case.
• Once integrated, you'll create a Branch Ad Link, append a necessary query string parameter, then set it as your mobile app(s)'s Download URL in the impact.com platform.
• From there, you'll be able to test the integration with a test ad that will forward a user to your app's Branch Ad Link. Events that you've configured in the integration and occur in your app will appear as Actions in the impact.com platform.

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Note

This guide assumes a developer has already implemented the Branch SDK in your app(s) and completed the Universal Ads prerequisite — learn more.

Enable the integration

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Create Branch Ad Link for impact.com

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Once the integration is enabled and you've configured postbacks, Create a Branch Ad Link.

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Note

When creating your ad link, make sure to select Impact as the Ad Partner to ensure the correct query string parameters are appended.

Update Download URL in impact.com

This section assumes you’ve already set up an app. See Set up Mobile App Tracking in the impact.com Help Center for details on configuring a mobile app.

Configure your newly created Branch Ad Link as the Download URL for your app in impact.com.

Integration options

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Postback config

The Postback Config screen is where you can manage the postbacks that Branch is sending to impact.com. Refer to the Postback templates section for common use case examples — the templates can be easily modified with the parameters you want impact.com to receive.

Postback templates

For each example, a parameter denoted in brackets indicates this is a value or variable that you need to add in order for the postback to work.

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Tip

For documentation on API calls, see the API Reference section for the PageLoad and Conversions endpoints.

App Open

https://trkapi.impact.com/PageLoad?CampaignId=[ProgramID]&PageUrl=${(last_attributed_touch_data.$original_url)!}&CustomProfileId=[UUID_Value]&EventDate=2024-08-01T23:55:24-08:00&AndroidId=${(user_data.android_id)!}&AppleIfa=${ (user_data.idfa)! }&GoogAId=${ (user_data.aaid)! }&ImpactAppId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">[iOS_SystemAppID]<#elseif bundle.os == "ANDROID">[Android_SystemAppID]</#if><@break/></#if></@loop>

App Install / Reinstall (Basic Auth Required)

https://[AccountSID]:[AuthToken]@api.impact.com/Advertisers/[AccountSID]/Conversions/?ActionTrackerId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">[iOS_SystemAppID]<#elseif bundle.os == "ANDROID">[Android_SystemAppID]</#if><@break/></#if></@loop>&AppPackage=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os == "IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&AppName=${ (app.name)!}&EventDate=2024-08-01T23:55:24-08:00&EventCode=INSTALL&AndroidId=${(user_data.android_id)!}&AppleIfa=${(user_data.idfa)!}&GoogAId=${(user_data.aaid)!}&AppInstallRef=${(last_attributed_touch_data.AppInstallRef)!}&DeviceOs=${(user_data.os)!}&DeviceOSVer=${(user_data.os_version)!}&IpAddress=${(user_data.ip)!}&ClickId=${(last_attributed_touch_data.~click_id)!}&Oid=${(id)!}&CampaignId=[ProgramId]&CustomProfileId=[UUID_Value]&subID1=${(last_attributed_touch_data.subID1)!}&subID2=${(last_attributed_touch_data.subID2)!}&subID3=${(last_attributed_touch_data.subID3)!}&ShareId=${(last_attributed_touch_data.ShareId)!}&IntegrationSource=BRANCH

Lead (Basic Auth Required)

https://${ (ad_network.credentials.Account_SID)!}:${ (ad_network.credentials.Authorization_Token)! }@api.impactradius.com/Advertisers/${ (ad_network.credentials.Account_SID)! }/Conversions/?CampaignId=[ProvidedByImpact]&ActionTrackerId=[ProvidedByImpact]&AppPackage=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&Text1=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">iOSApp<#elseif bundle.os == "ANDROID">AndroidApp</#if><@break/></#if></@loop>&IrAppId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">[ProvidedByImpact]<#elseif bundle.os == "ANDROID">[ProvidedByImpact]</#if><@break/></#if></@loop>&AppName=${ (app.name)! }&EventDate=2024-08-01T23:55:24-08:00&CustomProfileId=${(user_data.developer_identity)!}&AndroidId=${ (user_data.android_id)! }&AppleIfa=${ (user_data.idfa)! }&GoogAId=${ (user_data.aaid)! }&AppInstallRef=${ (last_attributed_touch_data.AppInstallRef)! }&DeviceOs=${ (user_data.os)!}&DeviceOSVer=${ (user_data.os_version)! }&IpAddress=${ (user_data.ip)! }&ClickId=${ (last_attributed_touch_data.irclickid)! }&ClickId=${ (last_attributed_touch_data.~click_id)! }&Oid=${(event_data.transaction_id)!}&subID1=${ (last_attributed_touch_data.subID1)! }&subID2=${ (last_attributed_touch_data.subID2)! }&subID3=${ (last_attributed_touch_data.subID3)! }&ShareId=${ (last_attributed_touch_data.ShareId)! }&IntegrationSource=BRANCH

Conversion (Basic Auth Required)

https://${ (ad_network.credentials.Account_SID)!}:${ (ad_network.credentials.Authorization_Token)! }@api.impactradius.com/Advertisers/${ (ad_network.credentials.Account_SID)! }/Conversions/?CampaignId=[ProvidedByImpact]&ActionTrackerId=[ProvidedByImpact]&AppPackage=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&Text1=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">iOSApp<#elseif bundle.os == "ANDROID">AndroidApp</#if><@break/></#if></@loop>&IrAppId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">[ProvidedByImpact]<#elseif bundle.os == "ANDROID">[ProvidedByImpact]</#if><@break/></#if></@loop>&AppName=${ (app.name)! }&EventDate=2024-08-01T23:55:24-08:00&CustomProfileId=${(user_data.developer_identity)!}&AndroidId=${ (user_data.android_id)! }&AppleIfa=${ (user_data.idfa)! }&GoogAId=${ (user_data.aaid)! }&AppInstallRef=${ (last_attributed_touch_data.AppInstallRef)! }&DeviceOs=${ (user_data.os)!}&DeviceOSVer=${ (user_data.os_version)! }&IpAddress=${ (user_data.ip)! }&ClickId=${ (last_attributed_touch_data.irclickid)! }&ClickId=${ (last_attributed_touch_data.~click_id)! }&Oid=${(event_data.transaction_id)!}&CustomerStatus=${(custom_data.UserType)!}&OrderPromoCode=${(event_data.coupon)!}&subID1=${ (last_attributed_touch_data.subID1)! }&subID2=${ (last_attributed_touch_data.subID2)! }&subID3=${ (last_attributed_touch_data.subID3)! }&ShareId=${ (last_attributed_touch_data.ShareId)! }&CurrencyCode=${(event_data.currency)!}&IntegrationSource=BRANCH

Item-level data

When sending item-level conversion data to impact.com, use the following format (replacing {variable} in the example with the actual value without curly brackets):

&branch-custom=1&ItemCategory=<@urlencode><#if content_items?has_content><@loop data=content_items val="attributes"><@json>{${(attributes.$product_category)!}}</@json><@sep>,</@sep></@loop></#if></@urlencode>&ItemName=<@urlencode><#if content_items?has_content><@loop data=content_items val="attributes"><@json>{${(attributes.$product_name)!}}</@json><@sep>,</@sep></@loop></#if></@urlencode>&ItemSku=<@urlencode><#if content_items?has_content><@loop data=content_items val="attributes"><@json>{${(attributes.$sku)!}}</@json><@sep>,</@sep></@loop></#if></@urlencode>&ItemPrice=<@urlencode><#if content_items?has_content><@loop data=content_items val="attributes"><@json>{${(attributes.$price)!}}</@json><@sep>,</@sep></@loop></#if></@urlencode>&ItemQuantity=<@urlencode><#if content_items?has_content><@loop data=content_items val="attributes"><@json>{${(attributes.$quantity)!}}</@json><@sep>,</@sep></@loop></#if></@urlencode>&revenue=${(event_data.revenue_in_usd)!}

Encoded data example

branch-custom=1&ItemCategory=%22%7Btest1%7D%22%2C%22%7Btest2%7D%22%2C%22%7Btest3%7D%22&ItemSubTotal=%22%7B21.6%7D%22%2C%22%7B20%7D%22%2C%22%7B891%7D%22&ItemSku=%22%7Bsku%7D%22%2C%22%7Bsku2%7D%22%2C%22%7Bsku3%7D%22&ItemQuantity=%22%7B1%7D%22%2C%22%7B2%7D%22%2C%22%7B1%7D%22

Decoded data example

branch-custom=1&ItemCategory="{test1}","{test2}","{test3}"&ItemSubTotal="{21.6}","{20}","{891}"&ItemSku="{sku}","{sku2}","{sku3}"&ItemQuantity="{1}","{2}","{1}"

Link Parameters reference

The Link Parameters tab shows the default query string parameter mapping between Branch and impact.com — these are added to all generated links by default, and cannot be remapped.

Attribution windows

The Attribution Windows tab is where you can customize attribution windows for the impact.com integration. impact.com also provides pre-configured attribution windows for links — select Use ad partner attribution settings to use the recommended settings.

Learn more about Attribution Windows in the Branch Help Center.

Postback testing

The Postback Testing tab offers the ability to test your postbacks before setting them live.

Learn more about how to Test Postbacks in the Branch Help Center](https://help.branch.io/using-branch/docs/testing-postbacks).