The UTT integration uses a small JavaScript tag added to your website or landing page that tracks conversions and sends the information to impact.com. To get started, choose No integration as your integration type in the setup checklist.

Prerequisites

Use this guide to help you set up UTT tracking for Advocate when:

You already have a Performance program.
You have cross-program tracking enabled between your Advocate and Performance programs.
You're adding a new Advocate program from the in-app prompt and checklist.
You aren't using another integration—like Shopify, Salesforce, or HubSpot—to send conversion events to impact.com.

Important: If your impact.com-assigned Implementation Engineer provided you with a Technical Implementation Plan, please follow the instructions provided in that document instead.

[Optional] Step 1: Install the Universal Tracking Tag (UTT)

Locate and copy the UTT

If you have a Performance or Creator program, you may already have the UTT installed. Check your website before continuing.

The UTT script you must install is specific to your account. Retrieve it from your impact.com account, then install it on your website.

Find your UTT script

Sign in to your impact.com account.
From the top navigation menu, select [User profile] → Settings.
On the right, under Tracking, select General.
Copy the Universal Tracking Tag.

Add it to your website

We recommend placing the tracking tag in your website HTML rather than on a specific web page.

Go to the head tag of your website's HTML.
Paste the UTT script.
On the right, under Tracking, select General.
Copy the Universal Tracking Tag.

Step 2: Review your Microsite

Use microsites to give your customer advocates an easy way to interact with your Advocate program and start sharing.

You’ll need to:

Customize the appearance of your microsite.
Share the microsite URL with your Advocates when you launch the program.

Step 3: Set up your cash rewards

Your customer advocate can be rewarded with cash payouts. Confirm that your impact.com account is adequately funded.

Step 4: Test your setup

Finally, test your setup to make sure that referrals are tracked and rewarded as you expect.