Your unique identifier for the order associated with this conversion. For example, in a retail sale, this could be the Order ID your eCommerce engine assigns to the customer's order.
Required
T52324111211
This value is always required when submitting conversions — the preferred parameter name is OrderId, however, Oid is still supported. Note that an OrderId value only needs to be unique to the event type (also known as the action tracker).
Amount
DECIMAL (8,2)
Total amount for the line item (quantity * price), pre-tax, pre-shipping and post-discount.
Required if passing item-level details, otherwise optional; do not submit if using ItemPrice or ItemSubtotal
1234.99
In most cases, submit Quantity & Price in order for impact.com to accurately generate this value.
CurrencyCode || Currency
STRING (3)
The three character currency code of the purchase made. This is used to calculate exchange rates into funding and payment currencies if needed. Note that if this is not sent, your account's default currency will be used.
Optional
USD
CurrencyCode is the preferred parameter name.
PaymentType
STRING (32) UTF-8
This method of payment used for this conversion.
Optional
CREDIT
OrderSubtotal
DECIMAL
The subtotal of the order before discounts, taxes, shipping, and any other costs.
Optional
49.99
OrderDiscount
DECIMAL (12,2)
For sales, this is the discount applied to the order overall. Amount is automatically subtracted from the order total on processing. If item amounts are used, this discount will be subtracted proportionally from each item amount sent in. Note that typically you will want to exclude shipping discounts from this field.
Optional
3.99
OrderShipping
DECIMAL (14,2)
Primarily used for retail sales. This is the cost of shipping for this conversion. Note that the total sale amount used for payout purposes will not include shipping costs.
Optional
9.99
OrderTax
DECIMAL (14,2)
Primarily used for retail sales. This is the cost of tax for this conversion. Note that the total sale amount used for payout purposes will not include shipping costs.
Optional
8.99
OrderMargin
DECIMAL (14,2)
Primarily used for retail sales. This is the total margin made on the conversion (revenue less costs). Typically this is provided through the product catalog.
Optional
12.34
GiftPurchase
BOOLEAN
If you're tracking gift purchases, you can submit true to mark the order in the conversion as a gift purchase. Submit false if the order isn't a gift purchase.
Optional
true || false
LocationId
STRING (64)
Primarily used for accommodations, this is the unique identifier for the location specified in this conversion.
Optional
SBHOTEL
LocationName
STRING (64)
Primarily used for accommodations, this is the name for the location specified in this conversion.
Optional
Fess Parker
LocationType
STRING (64) UTF-8
Primarily used for accommodations, this is the category for the location specified in this conversion.
