Integrate with Squarespace

The app in Squarespace integrates's conversion tracking & reporting with your Squarespace store. Our app is a no-code plugin, meaning you can integrate and end-to-end test without needing web development expertise.

This guide covers…

  • A check that needs to be performed before integrating
  • How to install the plugin to your Squarespace store
  • Full end-to-end conversion testing in your store

Check before integrating will complete several integration steps on your behalf. Check with your implementation engineer to ensure that the following configuration steps have been completed: Event Type, Gateway Tracking, General Tracking.

Understand the integration limitations



Squarespace handles taxes in one of two ways:

  1. Exclusive taxes (supported in integration)

Taxes will be added at checkout time. For example, if an item is listed with $10 price and the taxes that apply for the customer’s zip code has a 10% rate, at checkout time will be charged $11 total for that product. $10 for the product and $1 on taxes.

  1. Inclusive taxes (not supported in integration)

Taxes will be included in the price listed in your shop. For example, if an item is listed with a price of $10 and the zip code used in checkout has a 10% tax rate, the user will be charged $10 total for the product, $9.08 for the item, and $0.92 on taxes.



Only exclusive tax configurations are supported—certain limitations exist in Squarespace that result in inclusive tax configurations reporting incorrect values.

Automated Reversals must be configured separately

Automated reversals can be configured:


Shipping discounts

  • Squarespace can’t distinguish product discounts from shipping discounts. Due to this limitation, the integration recognizes any discounts with the word shipping in its name as shipping discounts, which are omitted when calculating the order’s total discount value.

  • Squarespace stores allow customers to use multiple promo codes during checkout. can only support single promo code tracking in any given order. If promo code tracking is a part of your program, this integration will always send the first promo code to unless it contains shipping. If the first promo code contains shipping, the second promo code will be sent, if it exists.

Add to Squarespace

This instruction set covers installing the app to your Squarespace store.


Install the app

Begin your integration by installing the app within Squarespace.

  1. Select this installation link and select the Squarespace account you want to log in with.

  2. Select Allow.

  3. On the Impact Settings screen, fill in the relevant account data.

    • See the Account Data table below for more information on how to access your account data.

    Refer to your Program Elements document for your specific account information.

    Account DataDescription
    Impact Account SID*Navigate to
    [Menu] → Settings → API
    to find your Account SID. Copy the full case-sensitive value.
    Auth Token*Navigate to
    [Menu] → Settings → API
    to find your Auth Token. Copy the full case-sensitive value.
    Program ID*Enter your Program ID value (a.k.a Campaign ID value). To find this value, select your brand name in the top left corner of the platform. Your Program ID is shown in gray type under your Program name in the Program column.
    Event Type ID*Navigate to
    [Menu] → Settings → Event Types
    . Your Event Type ID is the number in parenthesis next to the name of the event type — enter this value.
    UTT Script*Navigate to
    [Menu] → Settings → General
    . Paste your entire unique UTT code into this field.
  4. Select Submit.

End-to-End Testing

Once the app is fully installed, you can begin end-to-end testing to ensure everything is working properly. Learn how to proceed with End-to-End Testing.



Modifications and reversals you do in Squarespace are NOT automatically sent to