Event Type Data
Conversion data reference
| Parameter Name | Format (Size) | Description | Requirement | Example | Notes |
|---|---|---|---|---|---|
ActionTrackerId | INTEGER (10) | Unique identifier for the event type (or action tracker) that tracked this conversion. Normal web: Settings → Events Types. Mobile App: Settings → Mobile App | Required, unless EventTypeCode is provided | 1000 | Also known as EventTrackerID |
EventTypeCode | STRING (128) | Configurable string value for the event type that identifies it when submitting conversions. To view or configure this value, see Settings → Events Types → Actions → View/Edit → "Codes" in the platform. | Required, unless ActionTrackerId is provided | SALE | |
EventCode | STRING (128) | Custom identifier for the event that occurred in your mobile app that you want to report (e.g., INSTALL, SIGN-UP, SALE, etc.). | Required, when submitting mobile conversions | INSTALL | With Mobile events, the ActionTrackerId is specific to the mobile type (E.g., iOS, Android). EventCode is submitted to distinguish between the different mobile events (INSTALL, SIGN-UP, SALE, etc.) |
EventDate | DATETIME (ISO 8601) | The date and time when the conversion event occurred; use ISO 8601 format. | Required | 2038-01-19T03:14:08Z | NOW is also an accepted value, but should only be used when a datetime in ISO 8601 format cannot be provided. If using NOW and any reporting delays or outages occur, events sent to the platform will have incorrect EventDate values. |
DispositionCode | STRING (64) | Configurable string value for the event type that will modify the conversion's Reporting State and/or Action State, depending on what's been configured. | Optional | ORDER RETURNED | Disposition codes are used to change the Reporting State of the action (report status partners can see), and/or Action State (i.e., approved, rejected, modified). See Settings → Events Types → … → Disposition Codes in the platform. |
Updated 23 days ago
